Since the days of Alta-Vista and Lycos, search engines have been a major driver of traffic on the Internet. Google came along and the rest is history, but the basic principles remain the same. If you want to be found online, whether it be a business, non-profit, artist or any other endeavor, being ranked high in Google is an absolute necessity.
Over the years the tactics and strategies for ranking in Google have changed, and unfortunately no one can know with absolute certainty what all the various ranking factors are, but professional SEOs are constantly testing, publishing and measuring how to properly succeed. These strategies can then be applied to our clients sites to help them achieve the best possible position in Google, and therefore the best possible exposure to their potential customers.
Unfortunately since there is so much mystery and misinformation surrounding Google’s ranking algorithm, many SEO’s can be very deceptive and even flat-out untruthful about their methods, results and potential results. There is so much snake-oil being sold by various SEO agencies, it is shameful. However I pride myself on being upfront, truthful and never deceiving my clients. I can’t speak for the rest of the SEO community, but if you choose to work with me, you will be in good hands.
Now for a little advertising, if you would like to talk about your business goals and how I can help you achieve them, you can leave me an e-mail with your contact information:
I give all my prospective clients a 30 minutes free consultation about their website, goals and needs. I’d love to hear from you and hopefully end up helping your achieve further success in your business endeavors.
For more SEO information, you can check out the following resources:
http://googlewebmastercentral.blogspot.com (Official Announcements from the Google Team)